What's the difference between RGB and CMYK?
Hey there friends! Have you ever felt out of the loop when people talk about RGB and CMYK? Are you wondering why does this matter to me and push it aside? Well in today’s YouTube video I have diving into all of the reasons why you should care! How it will help you business, make you look more professional and why it is something to keep in mind if you yourself are designing things from scratch. Here on the blog I will give you the cliff notes version. :)
What is RGB and CMYK?
By definition RGB; “(red, green, and blue) refers to a system for representing the colors to be used on a computer display. Red, green, and blue can be combined in various proportions to obtain any color in the visible spectrum.” So RGB refers to the digital side of the world. CMYK on the other hand, by definition is; “The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key.” Which then refers to the print side of the world.
So why does this matter to you?
These two color processes are very important in design. They give you the tools to match exact colors between digital and print. So for example let’s say you have a very specific brand color, you would want to make sure the color is the exact hue and brightness in digital and print. That way people are able to easily identify with your brand. If you don’t make sure these are the same across all channels, everything is going to look really off and you won’t look like a professional business.
How do you make sure that everything is going to match?
Have a color swatch book handy (like the one pictured above). These books give you the exact codes for CMYK and RGB to plug in as you design so you know exactly what the color will turn out to be in the end. Be wary though, colors may look lighter on screen than they will printed out because on screen lights are projecting the colors versus printed ink.
Make sure you head over to my YouTube channel to watch the full video!
Also you can download your RGB and CMYK checklist here to be sure that no matter what you are designing everything will match across the board.
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